Brand Identity

This St. Louis non-profit serving the HIV/AIDS-affected community approached Paradowski for a total brand refresh. I supported the development of a new identity and authored their new tagline, “Hope lives here.”

This organization is a wonderful part of the Fayetteville writing community. I contributed the name, which came to me while mowing my yard.

As the second marketing hire at AcreTrader, it was up to me to articulate the company’s verbal identity. This was the first branding project in which I took a leadership role.